Data Centers

Process-plant rigor for AI data center power, cooling, and controls

Controls and optimization advisory for data center owners and operators, and fractional business development for the power and cooling companies that supply them. 25+ years in critical power and controls across Honeywell, Yokogawa, Emerson, and Rockwell.

I operate data centers → I sell power or cooling

For data center owners and operators

High-density AI halls run more like process plants than traditional data centers: liquid cooling loops, tight thermal margins, and increasingly on-site gas generation. We bring the controls, safety, and optimization discipline of refineries and gas plants to your facility, without a product to sell you.

Controls & EPMS/BMS architecture review

An independent assessment of how your PLC, BMS, EPMS, and power monitoring systems are integrated, where the single points of failure are, and what to standardize across sites.

Cooling & PUE optimization

Where advanced control and AI can reduce cooling energy and improve PUE across chillers, CDUs, and air handling, with a vendor-neutral view of the optimization tools on offer.

Predictive maintenance on critical equipment

Early warning on chillers, CDUs, pumps, UPS, and batteries from the monitoring data you already collect. More on predictive maintenance →

On-site power & microgrid controls

Control and protection strategy for behind-the-meter gas turbines, reciprocating engines, and battery storage, drawing on decades of oil & gas and power plant controls.

Request a Controls & Cooling Assessment →

For power and cooling suppliers

Fractional business development for manufacturers and growth-stage companies selling UPS, switchgear, busway, power monitoring, battery storage, and liquid cooling into AI data centers.

The product isn't the hard part. The pipeline is.

AI data centers are short on power and cooling, and the buyers are moving fast. But getting in front of the hyperscale, colocation, and enterprise owners who buy, and the EPC and MEP specifiers who decide what gets written into the design, takes relationships and a buyer's eye most new entrants don't have yet. Hiring a full U.S. sales team before the pipeline exists is slow and expensive. A senior fractional lead gets you moving now.

Track record

$3.2M to $10.1M

Grew an 8-state western territory from 2020 to 2024 through new customer acquisition and account expansion, beating annual targets by an average of 34%.

$850K to $1.7M

Doubled annual contract revenue by converting single-year agreements into multiyear lifecycle contracts with expanded scope.

AI data center power

Positioned precision power chain monitoring to characterize UPS performance, transformer efficiency, and CPU and GPU power profiles in high-density AI data centers.

Enterprise accounts

Helped secure facility automation and critical infrastructure accounts including Meta, Google, Motorola, and the Department of Defense.

How we help

U.S. Data Center Pipeline Sprint

A fixed-fee, 60-day engagement with defined deliverables. The fastest way to test the U.S. market and start real conversations.

Target account map

An ideal customer profile across hyperscale, colocation, enterprise, and the EPC and MEP firms that specify, with named decision makers and specifiers.

First meetings

Introductions and first meetings with qualified buyers and specifiers, with us in the room to open the door and read the response.

Channel plan

Which reps, integrators, and EPCs to partner with, and introductions to the strongest fits.

Buyer's eye review

Your positioning, pitch, and pricing seen the way a data center buyer will see them, plus a 90-day pipeline plan.

Fractional VP of Sales / Business Development

Pipeline ownership

Key account pursuit, opportunity qualification, forecast discipline, and CRM hygiene, two to three days a week.

Channel management

Recruit, onboard, and manage independent reps and integration partners across your U.S. territories.

Executive access

Senior-level conversations with owners, operators, and specifiers, backed by 25+ years in mission-critical power and controls.

Aligned incentives

Monthly retainer plus a success fee on bookings we source, so our upside follows yours.

Proposal, pricing & service program strategy

Bid and specification support

Scope, bill of materials, pricing, and competitive positioning on data center power and controls packages, and getting your product written into the spec.

Service and lifecycle programs

Design multiyear service and lifecycle offerings that customers renew, the same approach that doubled contract revenue at Yokogawa.

Who we work with

Manufacturers entering the U.S.

European, Asian, and other international power and cooling companies with proven products and no U.S. data center relationships yet.

Growth-stage companies

Funded startups in liquid and immersion cooling, battery storage and load smoothing, power monitoring, power quality, and EPMS software.

Established suppliers, new to AI

Power and measurement companies with strong industrial businesses that want a credible path into AI data center projects.

Integrators and contractors

Controls integrators and electrical contractors building out a data center practice and a bid pipeline.

How we work

1

Fit call

Twenty minutes on your product, your U.S. goals, and where the market will push back. No obligation.

2

Pipeline Sprint

Sixty days, fixed fee, defined deliverables. You see real buyer response before committing further.

3

Fractional retainer

Ongoing pipeline ownership and channel building, remote first, with travel where it moves a deal.

How we handle conflicts. ROI represents one supplier per product category at a time. When we advise a data center owner or operator, any product category in which we represent a supplier is excluded from that engagement, and we never advise on purchases of products we are paid to sell. Current supplier relationships are disclosed to operator clients in writing before work begins.

Disclosed in every engagement agreement.

Building U.S. data center pipeline?

A 20-minute call to see whether a Pipeline Sprint fits your product and timeline. No obligation.

Book a Fit Call →